Do you know why people go to Starbucks pay $5 for a cup of coffee that you can make at home for a couple of cents?
Because of the experience.
Starbucks’ branding is incredibly effective.
From logo, colors and type, to mood, lights, the service and much more.
When you go there, you expect to relax. Have a pleasant time, work on your project surrounded by the aroma of coffee and a “premium” space.
And they deliver.
Brand Identity may be a small part of your business.
But it’s 70% of what the customer sees, and the easiest elements to share with their friends.
It may spark Interest, or indifference.
It springs memories, good or bad.
Brand Identity is the bridge between you and your ideal client.
